It tells them what they are expected to do while on your website, and shows them what they can expect from you, too. If any issues were to ever arise with a visitor (yes, it has happened before), you can point to the terms within your terms of service that serve to protect your position and defend you.
Using this template can help get your website's "rules of engagement" started out on the right foot.
Our motto is that a business should never have to choose between growth and protection. Whether your budget is tight or you're just starting out, using this template will give you a solid foundation without the time and dollar investment it takes to work with an attorney one-on-one. Custom contracts from The Reel Law Firm PLLC start at a minimum investment of $2,500.